Advanced Social Media Marketing for LinkedIn

The self-paced Advanced Social Media Marketing for LinkedIn course consists of in-depth content and hands-on experience led by a nationally-recognized and well respected social media marketing expert.

Participants acquire the following key competencies during this 25-contact hour, self-paced program:

• Optimizing a business profile or company page
• Creating custom content to enhance brand awareness and engagement
• Utilizing LinkedIn Groups and LinkedIn InMail effectively
• Targeting and retargeting audiences through ads
• Leveraging advanced channel features
• Planning and producing LinkedIn marketing deliverables
• Executing LinkedIn marketing campaign
• Analyzing the outcomes of comprehensive marketing strategies.

To complete Advanced Social Media Marketing for LinkedIn, each participant must:

• Finish all eleven course modules, including three reflection assignments, eight knowledge checks and nine assessments
• Demonstrate proficiency and understanding of course content through assignments
• Complete all modules and assignments within the program timeframe with a Pass grade