Advanced Social Media Marketing for Instagram
The self-paced Advanced Social Media Marketing for Instagram course consists of in-depth content and hands-on experience led by a nationally-recognized and well respected social media marketing expert.
Participants acquire the following key competencies during this 25-contact hour, self-paced program:
• Linking an Instagram business profile to Meta Business Suite.
• Designing and launching Instagram ad campaigns.
• Utilizing product tags, shopping tools, and Instagram checkout within an Instagram shop account.
• Establishing a unique brand voice and aesthetic.
• Leveraging Reels and Stories to boost engagement.
• Holding classes and hosting live Q&A sessions via Instagram Live.
• Promoting products through influencer collaborations, contests and giveaways.
To complete Advanced Social Media Marketing for Instagram, each participant must:
• Finish all eight course modules, including five assignments/reflections, ten knowledge checks and fifteen assessments.
• Demonstrate proficiency in course content through assignments.
• Complete all modules and assignments within the program’s timeframe with a passing grade.
Skills / Knowledge
- Meta Business Suite
- brand voice
- Reels
- Stories
- Instagram Live
- Instagram Shop
- hashtags
- marketing
- ad campaigns
- boost engagement
- product promotion