Social Media Marketing Fundamentals

The self-paced Fundamentals of Social Media Marketing certificate consists of 17 modules developed by a nationally-recognized and well respected social media marketing expert. Participants acquire the following key competencies during this self-paced program: • Fundamentals of content marketing and how to leverage social influence to support organizational goals for communications, marketing, public relations, customer service, lead generation, sales and human resources. • Ability to discern and evaluate different social media platforms’ scope, audiences and organizational usage benefits and risks, and which to include in the marketing mix to support organizational goals. • Ability to utilize features on different social media platforms. • Ability to participate effectively and ethically on different social media platforms using current compliance, regulations and legal best practices. • Best practices for managing social media platforms and tactics for increasing audience engagement. • Ability to employ social media specific writing tactics to create concise, persuasive content that supports organizational, communications and marketing objectives. • Ability to evaluate and employ social media tools and software to schedule content distribution and curation, and monitor social media conversations, mentions and current trends. To complete the Fundamentals of Social Media Marketing certificate, each participant must: • Plan a comprehensive social media marketing campaign for a selected organization (accounts for 75% of the course grade). • Demonstrate proficiency and understanding of content in course assignments. • Complete a detailed narrative review of campaign experience and outcomes. • Complete all course modules and assignments within the required program timeframe, with a grade of Pass. This badge was issued to participants upon successful completion of the program during the Spring 2023-Spring 2024 semesters.